How To Monetize Your X Account With Matera & DeFi

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17 Oct 2024

WEB3 Hijacking WEB2
If you are a content creator and have thought about monetizing your X account you may have been disappointed by how difficult it is to qualify. Firstly, an account must have at least 5 million impressions in 3 months. This can be challenging for even larger X accounts. Furthermore, only views from premium accounts count towards the ad revenue model. So, even if you qualify, you might underperform due to premium followers.
Earning a “passive income” for tweeting sounds amazing. However, it’s an unattainable goal for the average-sized X account, even if the engagement is relatively high. This is where Matera has seen an opportunity and is providing monetization for X and other legacy social media accounts. As I have stated, WEB2 creators battle to transition to WEB3 as it requires time to rebuild a following.
Matera is solving two problems. Firstly, the platform aims to make monetization on X and other legacy platforms an achievable standard, and secondly, provide a way for large influencers on WEB2 to begin harnessing the power of WEB3 and DeFi. In other words, creating a bridge between the two worlds with monetization being the primary incentive. This is the level of creativity that WEB3 offers without utilizing ads and other existing models.
How It Works
Using Matera is quick and simple. Content creators need only create an account and link their social media profiles. Matera will monitor engagement and then issue weekly points based on engagement and interactions. These points can then be converted to Crypto and cash! It’s an additional income stream that requires no additional effort. It is monetizing what you are already doing.
You do not post content to Matera. Rather, Matera is creating an additional revenue stream for actions that were once unprofitable. A model like this will open eyes, regarding WEB3 and the abundance of opportunities within its creative walls. Matera will be working with liquidity providers and DeFi pools in the future. The team is yet to provide further insight regarding this development.
Matera is yet to announce the assets available for exchange once users can claim and redeem their points. The initial rewards will be financed via the treasury until all the DeFi partnerships and infrastructure are in place. Matera is not only available for X but also for Instagram, YouTube, and TikTok. Twitch, LinkedIn, and Discord are in the pipeline.
I also saw mention of Telegram being incorporated at a later stage. Matera might be worth considering for creators who are heavily or even moderately engaged on any of these legacy platforms. The fact that no additional effort is required makes it a no-brainer. You are not creating and establishing a presence on a new platform. It’s another creative way of securing more income.

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Final Thoughts
We still need to see how Matera will fare. However, it appears superior to alternative models, especially regarding monetization. I love the DeFi aspect and am keen to see how this idea will be deployed. Begin monetizing your content on X and other social media platforms now while the project is still in its formative stages. It’s the best way to secure a heavy allocation. See you next time!

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Disclaimer
First of all, I am not a financial advisor. All information provided on this website is strictly my own opinion and not financial advice. I do make use of affiliate links. Purchasing or interacting with any third-party company could result in me receiving a commission. In some instances, utilizing an affiliate link can also result in a bonus or discount.
This article was first published on Sapphire Crypto.