How to start an architecture blog in 6 steps

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6 Feb 2024

Starting an architecture blog is a great opportunity to express your passion for innovative design, structural aesthetics and evolving trends in the world of architecture. Whether you're fascinated by modern skyscrapers, sustainable architecture or historic buildings, starting a blog provides a platform to connect with fellow architecture enthusiasts, professionals and those curious about the industry.

When it comes to starting a business, an architecture blog can be a powerful tool for establishing authority in the architectural realm, showcasing your own design principles, construction techniques and the ever-evolving landscape of the industry.

Regardless of the specific architectural business you plan to start—whether it's offering architectural services, conducting design workshops, or curating architectural events—a blog can serve as an effective way to promote and establish your business.

6 steps to start an architecture blog

Ready to embark on the journey of launching your architecture blog and making a website? Here are 6 steps to guide you through the process.

01. Choose your blogging niche

Selecting the right niche is pivotal in shaping a vibrant and engaging architecture blog. Your chosen blog niche will determine the focus of your content and the audience you aim to captivate. Consider these architecture-related niches and blog examples when choosing your own.

Architectural design and techniques: Share resources for learning various architectural design principles, from classic to contemporary styles. Offering insightful tips can attract aspiring architects and design enthusiasts.
Architectural trends and insights: Analyze current trends, news, and developments in the architectural world. Blog about topics like "Innovative Materials Shaping Modern Architecture" or "The Rise of Sustainable Design in Buildings."
Architect spotlights and project reviews: Showcase both emerging and established architects, unraveling their stories, showcasing their projects, and diving into their creative processes. Examples for this niche include "Spotlight on Young Architects" and "Behind the Blueprints with Architect Icons."
Architecture event and exhibition guides: Create guides and recommendations for architecture events, design exhibitions and industry gatherings. Attendees often seek information about featured architects, venues and design concepts.
Architectural tools and technology reviews: Explore various architectural tools, software, and technology reviews. Aspiring architects are always keen on improving their toolkit and staying informed about the latest innovations.

02.Select a blog maker

Choosing the best blogging platform is paramount in bringing your architecture blog to life online. Opt for a versatile blog maker such as Wix, which provides reliable hosting and advanced security infrastructure.

The design of your blog— including its color scheme, typography and logo—plays a crucial role in conveying your architectural identity. Choose a platform with a diverse selection of professionally designed blog templates tailored for all blog types.

A captivating blog logo is the cornerstone of your architectural brand. It serves as a visual representation of your blog's essence, leaving a lasting impression on visitors. Use a logo maker to craft a professional logo that embodies your architectural niche.

03. Decide on your architecture blog’s name

Selecting a distinctive blog name and domain name is an important step in establishing brand awareness and building trust among your audience. Pick a name that resonates with your content and values, while your domain should be memorable and reflective of your blog's identity.

Tip: Use a blog name generator if you need inspiration.

Some examples of possible architecture blog names you could use include:

StructureSculpt.com
BlueprintBrilliance.net
UrbanVistaBlog.com
DesignCanvas.org

Some examples of architecture business and blog names we love:

Ross Bianco Architect: be inspired by the name, projects and content of this global architecture company.

Mindi H Frost Interior Design: using your own name for your business and blog can be a great way to express your professionalism, while still providing a personal touch, especially if your work focuses on personal homes.

Project Darling: this blog focuses on topics related to interior design and furnishings. It’s branding runs true throughout its website, content and visuals.

04. Plan, write, and publish your blog content

To grow an architecture blog, you’ll need a robust content strategy. Consider these tips when deciding how to write your blog posts:

Blend evergreen and timely topics for diversity.
Choose topics aligned with your target audience's interests and needs within the architectural niche.
Offer a fresh perspective or a unique take on common architectural subjects to stand out.
Address common queries and challenges your readers may encounter in their architectural studies or work.

Consistency is paramount in blog publishing. Establish a regular publishing schedule that aligns with your resources and availability. Whether it's weekly, bi-weekly, or monthly, a predictable schedule retains readers' interest.

Tip: Including multimedia elements like images, videos and audio clips to enhances reader engagement. Images and visuals break up text, making your content more engaging and shareable.

When crafting blog posts, consider:

Blog format: Use short paragraphs, bullet points, and subheadings for readability.
Blog post checklist: Review for grammar, clarity, and accuracy. Ensure your content is well-structured and adds value.
Ideal blog post length: Aim for a balance between comprehensive content and reader attention, typically ranging from 1,000 to 2,000 words.
Compelling blog titles: Create attention-grabbing blog titles that accurately reflect content and pique readers' curiosity.

You might also want to think about using AI to write blog posts.

05. Promote your architecture blog

Promoting your architecture blog is essential for gaining visibility, expanding readership and establishing your blog as a reputable source in the architectural community and blogosphere. You can use various distribution strategies for promoting a blog including:

Search Engine Optimization (SEO): Optimize blog posts for search engines using relevant keywords, meta descriptions and proper formatting, such as headings, to increase visibility. Blog SEO strategies are a great way to build organic traffic to your blog.

“Blogging is truly rewarding. Blog marketing goes beyond simply editing and publishing articles. It involves studying additional SEO strategies, experimenting with schema integration, delving into niche topics to enrich content in that specialized field, and engaging in numerous trials and errors to enhance EEAT. And when, at last, your own article appears as the top result for the targeted keyword, there’s a sense of accomplishment like a winning an award.” Miyuki Shimose, SEO and Marketing Blogger at Wix.com.

Social media: Share blog posts on platforms like Instagram, Facebook and LinkedIn to reach a broader audience. Engage with your followers and use relevant content to expand your reach.

Email marketing: Build an email list and send regular newsletters containing your latest blog posts. Email is a direct and personalized way to engage with readers.

Guest blogging: Collaborate with other architecture blogs or websites by writing guest posts. This exposes your content to a new audience and builds valuable backlinks.

Monitor growth: Track your key metrics like website traffic, page views and time spent on pages using tools like Google Analytics or Wix Analytics. These tools help you gain insights into reader behavior and preferences so you can refine your growth strategy.

06. Monetize your architecture blog

Monetizing your blog in order to make money blogging is achievable once you have enough content and a decent-sized readership. Some popular blog monetization strategies include:

Affiliate marketing: You can promote products or services relevant to your architecture blog's niche. Then, you earn commission when readers make purchases through your affiliate links.
Google AdSense: Display ads on your blog to earn money when visitors interact with them. While not a primary income source, it contributes to overall revenue.
Premium subscription content or online courses: Another option is to offer exclusive architecture resources, tutorials and insights to your subscribers. This can include providing in-depth tutorials on design principles, hosting online courses and monetizing guides on architectural trends and best practices based on your own experience and business.

Learn more: How to make money as an architect

How to start an architecture blog FAQ

Is it worth starting an architecture blog?

Whether starting an architecture blog is worth it depends on your passion for architecture and writing. While challenges exist with any type of blog, it can be a rewarding experience if you're enthusiastic about sharing your love for innovative design and architecture.